Channel 4 has joined the mobile gaming bandwagon.
Strengthening ties with game developers, UK’s Channel 4 will be creating video games publishing arm – All 4 Games – to be headed by Colin Macdonald, the broadcaster’s current games commissioning editor, who will work with third party developers to create a new gaming network.
With the launch of mobile gaming, four new roles will be created within the new arm.
According to David Abraham, chief executive of Channel 4, the network already has a successful record for commissioning critically acclaimed games and with the launch of All 4 Games, they will be able to help showcase the work of smaller game developers.
In return for allowing game developers to use its titles for new smartphone games, Channel 4 will receive a share of revenues generated from the sales and distribution of the games.
Indeed, the mobile gaming expansion is a good move for the network as it can capitalize on the gaming genre that is increasingly replacing PCs and gaming consoles as the primary gaming tool worldwide.
Not their first foray into gaming, the network had previously funded games like The Snowman and Snowdog and The Hollyoaks Game.
“With over 1.5m apps for users to choose from now, discoverability has become the biggest problem facing mobile game developers so it’s exciting to be able to do even more to support them and promote their amazing work to a wider audience,” Macdonald said.
With an increasing number of mobile gamers and a target market of 715k iOS gamers, 364k Android gamers and 52k Windows gamers in the UK alone, no wonder Channel 4 is optimistic about the success of this new venture.